Sub-theme 69: Strategy as Practice at the Crossroads: Where to Next?

Convenors:
Paula Jarzabkowski, The University of Queensland, Australia, & City, University of London, United Kingdom
Renate Kratochvil, BI Norwegian Business School, Norway
Shenghui Ma, Fudan University, China
Session I: Thursday, July 04, 09:00 to 10:30, U7-P0-18
Reflections on the Strategy as Practice Approach
Chair: Renate Kratochvil
Yossavadee Sittidet, Siriwut Buranapin , Niyata Kawewong and Nittaya Jariangprasert
The effectiveness of strategy-as-practice (SAP): Strategy, process, and relationship
Maria B. Gondo, Davide Nicolini and Beatrisa Pucalev
A Rousian account of practice: Eliminating the theory-practice gap by theorizing the practice itself
Session II: Thursday, July 04, 11:00 to 12:30, U7-P0-18
Strategizing in Pluralistic Contexts
Chair: Elisabeth Krull
Andreas Paul Spee, Anna Stephens and Jorgen Sandberg
Strategic (dis)integration: An investigation of integration practices in a pluralistic organisation
Milena Leybold and Konstantin Hondros
Mission shift, not mission drift? Radical mission fluidity in a public benefit organization
Charmaine M. Williamson, Annemarie Davis and Peet Venter
At the crossroads-using niche range to expand niche breadth: How South African strategy-as-practice (SAP) contributions signal a growing ecosystem
Kajsa Haag and Anup Banerjee
How do boards strategize in purpose-driven organizations: The case of Scouterna in Sweden
Session III: Thursday, July 04, 14:00 to 15:30, U7-P0-18
Practice of different Strategists
Chair: Paula Jarzabkowksi
Daniel Wolfgruber, Feng Liu and Alaric Bourgoin
Beating around the strategic bush? A video ethnographic study on start-up TMT strategizing in meetings
Sarah J. Woolley and Graeme Currie
Spacing attention for strategy implementation
Yang Qiu, Onno Bouwmeester and Ard-Pieter de Man
Towards strategic goals: understanding practices of external IT consultants in client digitalization projects
Session IV: Friday, July 05, 09:00 to 10:30, U7-P0-18
Communication and Transparency in Strategizing
Chair: Sotirios Paroutis
Bart De Keyser
Meaning in the mundane: How managers establish strategy in everyday communication
Stefan Meisiek, Johan Roos, David Oliver and Bonnie Rose Stanway
Analogically mediated strategizing: Influencing, compromising, and remembering in multimodal strategy workshops
Tiantian Qin and Josh Morton
Social media and strategic communication: A neglected playground for strategy as practice research?
Christoph Brielmaier, Thomas Ortner and Martin Friesl
Sitting in a glasshouse? Employees’ social experiences of organizational transparency
Session V: Friday, July 05, 11:00 to 12:30, U7-P0-18
Challenges and Opportunities: Strategizing through Play and Creativity
Chair: Paul Spee
Rebecca Lu, Gary T. Burke, Omid Omidvar and David Carrington
The process affordances of strategic play: Tackling serious organizational challenges by playing with stuff
Yalan Yang and Shenghui Ma
Responding to opportunity threats: The impact of founders’ identity work on opportunity development
Renate Kratochvil and Davide Nicolini
When the goal fails to emerge: Anatomy of a highly novel innovation project failure
Session VI: Friday, July 05, 14:00 to 15:30, U7-P0-18
Strategizing: Emergence, Recurrence, and Embeddedness
Chair: Martin Friesl
Konstantinos Chalkias and Paula Jarzabkowski
Mandated emergence strategizing: Enabling availability and affordability of disaster insurance
Qian Li
On the embeddedness of strategy work
Julian Johannes Grah and Simon Grand
Recurrent justification of long-term strategic commitment in a world of flux – A Strategy-as-Practice and Routine Dynamics perspective
Session VII: Saturday, July 06, 09:00 to 10:30, U7-P0-18
Strategizing At and Across Organzational Boundaries
Chair: Davide Nicolini
Benoit Ruysschaert, Tom Kuppens and Nathalie Crutzen
Inclusion beyond organizational boundaries in open strategy-making practices
Mamta Bhatt and João Vieira da Cunha
Movement of consultants at the boundary and their consequences for the flow of knowledge
Naveen Goyal and Biswatosh Saha
Shaping strategy beyond the organizational boundary: Evolving practices and the macro praxis
Elisabeth Krull, Paula Jarzabkowski, Mustafa Kavas, Basak Yakis-Douglas and Konstantinos Chalkias
One person can't whistle a symphony: Challenges of sectoral opening for strategizing during crises
Session VIII: Saturday, July 06, 11:00 to 12:30, U7-P0-18
Whats Next in Strategy as Practice
Chair: Shenghui Ma
Katja Maria Hydle, Hannah Schupfer and Mikko Vesa
Strategizing for sustainability: Digital platform services in heavy-asset industries
Mohamed Qaddoura, Katharina Dittrich and Sotirios Paroutis
Riskwork as strategywork: Considering the risk ecosystem in strategy as practice