Sub-theme 32: The Challenges of Organizing in Emerging Economies
Convenors:
M. Lourdes Sosa, London Business School, UK
Myrna Flores, Ecole Polytechnique Fédérale de Lausanne (EPFL), Switzerland
Anita McGahan, University of Toronto, Canada
Session I: Thursday, July 07, 09:00 to 10:45, S-B228
Understanding Customers in Emerging Markets & Organizing for them
Chair: Myrna Flores, Anita McGahan and Lourdes Sosa
Minna Halme, Arno Kourula, Sara Lindeman, Galina Kallio, Angelina Korsunova and Maria Lima-Toivanen
Toward understanding low-income users in emerging markets: Doing multi-location ethnography at the BOP in Brazil, India, Russia
and Tanzania
Mohit Anand, Philippe Monin and Nathalie Belhoste
Innovation processes in the emerging Indian insurance market: Demystification, technologization, retailization, commoditization,
bundlization, indigenization and segmentation
Marlei Pozzebon and Eric van Heck
Online auction models for microlending in Africa: Making sense to MYC4 from three theoretical lenses
Discussant: Carlos Osorio
Session II: Thursday, July 07, 14:00 to 15:30, S-B228
Networking through the Value Chain in Emerging Markets
Chair: Myrna Flores, Anita McGahan and Lourdes Sosa
Minna Halme and Marjo Hietapuro
Partnerships in BOP business: A systematic analysis of partners and their roles in 20 business models
Alejandro Ruelas-Gossi
Orchestration
Uchenna Uzo and Johanna Mair
The stickiness of organizing informally: A Nollywood case study
Discussant: Elisa Giuliani
Session III: Thursday, July 07, 16:00 to 17:30, S-B228
Networking for Business Facilitation in Emerging Markets
Chair: Myrna Flores, Anita McGahan and Lourdes Sosa
Elisa Giuliani
Network dynamics in regional clusters: The perspective of an emerging economy
Apalak Khatua
Business group heterogeneity in value-creating potentials during institutional transitions in emerging economies
Discussant: Zeynep Erden
Session IV: Friday, July 08, 09:00 to 11:00, S-B228
The Dynamics of Entrepreneurship in Emerging Markets
Chair: Myrna Flores, Anita McGahan and Lourdes Sosa
Yipeng Liu
Regional governments as institutional entrepreneurs: Self-implemented and delegated institutional work in building a high-tech
entrepreneurship-friendly environment in a peripheral region of China, 2001–2010
Anita McGahan, Nel Dutt, Elena Vidal, Olga Voronina, Will Mitchell and Aaron Chatterji
The co-development of markets and firms: Business incubators in emerging economies
Daniela Frascaroli, Jyoti Raman Jha, Stefano Guidotti and Giuseppe Scaratti
Organizing in emergent economies: A study of the rural Dalit women entrepreneurship in India
Alexandre Souza Perucia, Alsones Balestrin and Jorge Verschoore
Revisiting the dominant view of organizational strategy: Empirical evidences from small-firm networks in Brazil
Discussant: Eric van Heck
Session V: Friday, July 08, 14:00 to 16:00, S-B228
Internationalization and Investment into Emerging Markets
Chair: Myrna Flores, Anita McGahan and Lourdes Sosa
Libo Fan, Shimin Liu and Su Wang
Growth path of Chinese MNCs: An elaboration of the 3L framework
John Child, Marin Marinov and Svetla Marinova
Institutional system development for outward foreign direct investment in China and Russia
Candace Martinez
Natura Cosméticos: A Brazilian multilatina's sustainable business practices in Colombia
Alessandro Pagano
Internationalization processes of Italian law firms in China: Strategic and organizational choices
Discussant: Myrna Flores
Session VI: Saturday, July 09, 09:00 to 10:30, S-B228
Systems for New Product Development and Supply Chain Management in Emerging Markets
Chair: Myrna Flores, Anita McGahan and Lourdes Sosa
Carlos Osorio and Alejandra Winter
Weakness to compete: The innovation processes gap of Latin-American firms
Rosana Reis
Creativity and innovation in reassembling organization's context – The case study of VM line in Brazil
Rhita SABRI
Inter-organizational supporting services between supermarket chains and small producers of fresh product in Morocco
Discussant: Stefan Haefliger
Session VII: Saturday, July 09, 11:00 to 12:30, S-B228
A Knowledge-Intensive Industry in Developing vs. Developed Markets: The Case of Pharmaceuticals
Chair: Myrna Flores, Anita McGahan and Lourdes Sosa
Fernando Sandoval, Manuel-Francisco Suarez and Xavier Valdez
Innovative management strategies in Mexican emerging market: A case study of a pharmaceutical consultant company
Fotini Pachidou, Stefan Haefliger and Georg von Krogh
The third capability: Asset reconfiguration and learning from stakeholders in the pharmaceutical industry
Andreas Schneider, Zeynep Erden and Georg von Krogh
Researching sociomateriality
Discussant: Lourdes Sosa