Post-Colloquium Industry Workshop
Framing and Classification in OrganizationsSaturday, July 9, 14:00–16:00
Location: H-CG-salen
Hosts:
Peer C. Fiss, University of Southern California, USA
Mark Kennedy, University of Southern California, USA
Joeri M. Mol, University of Melbourne, Australia
Discussant:
There is an emerging scholarly literature that is ensconced in the idea that framing and classification matter. During this workshop, we hope to initiate a lively discussion between practitioners and academics about how theory can inform practice - and vice versa: What is the importance of framing and categories for branding and marketing campaigns? How do framing and meaning-making feature in creating cultural movements? How do marketing agencies frame themselves vis-à-vis their competitors?
We explore these issues with executives from StrawberryFrog, one of the leading marketing agencies headquartered in New York.