The motivation for the sub-plenary is to ignite a conversation about the use of induction as the go-to method for qualitative research in management. Instead of induction we suggest that we need to look towards other methods, such as abduction, as the foundation for qualitative theory building. We also seek to ignite a conversation about how induction is incorporated into the tools, practices and templates that we have for qualitative research, such as Nvivo and Atlas.ti, and how novel tools, such as AI, might provide new paths forward for doing qualitative research.