Sub-theme 24: Innovating towards Sustainable Organizations: The Role of Power, Dependence and Stakeholder Expectations

Convenors:
Stefano Brusoni
ETH Zurich, Switzerland
Kerstin Neumann
Bocconi University, Milan, Italy
Maurizio Zollo
Bocconi University, Milan, Italy

Call for Papers



Organizations and individuals are embedded in a social context characterized by (inter)dependent relationships and resource constraints which eventually determine the level of power. In their attempt to achieve their goals, individuals and organizations have to manage such interdependencies and constraints and thus, power – no matter if visible and institutionalized or more hidden – becomes a principle which guides (strategic) decision making and the implementation of any decision taken, beside economic efficiency considerations (Pfeffer & Salancik, 1978). On the other hand, there seems to be consensus now in literature on why firms should invest in sustainability-driven change. The most recent work comparing performance between sustainably sensitive and other MNCs shows stronger long-term financial performance differences for sustainability-sensitive firms (Eccles et al., 2014). However, we lack conceptual frameworks and empirical evidence on how such complex, highly uncertain and multi-faceted sustainability-related change should be designed and enacted.

How can the study of power help us answering those questions related to organizational change and innovation? Power and innovation in organizations have long been of key concern to organizational scholars. The good news is that change can be seen to be at the heart of organization in a sense that every organization is a result of a permanent process of organizing (Ostrom, 2011). At the same time, organizing processes involve repeated situations which develop routinized activities, involve cooperative and/or opportunistic behavior and establish certain levels of power. We know that power is important for directing and shaping behavioral change and innovation. Power is part of leadership and simply helps to get things done. Also, for example network research tells us that organizations who occupy central positions in networks tend to be more innovative. However, power can also backfire when it gets more and more institutionalized and stable coalitions have been established and where organizations struggle due to failed reactions or inattentions for environmental demands in a way that "psychological dynamics … are set in motion which reduce contact with the external environment, place a premium on loyalty and commitment to already chosen policies, and define as treasonous any kind of deviation from the adopted line" (Pfeffer, 1981, p. 325).

Similarly double-edged are routines which have been developed in the organizational processes. They can help to ensure that complex tasks are performed reliably and quickly and encourage (inter-)organizational learning, but are at the same time sources of habit and inertia, particularly under new environmental conditions (Gavetti et al., 2005). Last but not least, there is evidence that firms’ reaction on stakeholder expectations and pressure towards the adoption of sustainable practices is also driven by the level of power the stakeholder possesses, determined by the level of resource dependency between the firm and the stakeholder (e.g. Sharma & Henriques, 2005). However, we do not know much about how powerful stakeholders influence organizational change and innovation towards sustainability.

This sub-theme invites scholars to submit their theoretical and empirical studies that address the enabling and hindering role of power, dependence and routines in organizational change and learning for sustainability in questions like, for example:

  • How to modify the way firms think about the next generation of products, their future growth paths and how to organize for that?
  • How to relax the financial vs. sustainability performance trade-offs?
  • How to innovate decisions with regard to strategic planning, resource allocation and corporate development for internal and external growth initiatives?
  • How to incorporate stakeholder needs and their knowledge into long-term decision making?

 

 

References

  • Eccles, R.G., Ioannou, I., & Serafeim, G. (2014): "The Impact of Corporate Sustainability on Organizational Processes and Performance." Management Science, 60 (11), 2835–2857.
  • Gavetti, G., Levinthal, D.A., & Rivkin, J.W. (2005): "Strategy making in novel and complex worlds: the power of analogy." Strategic Management Journal, 26 (8), 691–712.
  • Ostrom, E. (2011): Governing the Commons. The Evolution of Institutions for Collective Action. Cambridge: Cambridge University Press.
  • Pfeffer, J. (1981): Power in Organizations. Marshfield, MA: Pitman Publishing.
  • Pfeffer, J., & Salancik, G.R. (1978): The External Control of Organizations: A Resource Dependence Perspective. New York: Harper and Row Publishers.
  • Sharma, S., & Henriques, I. (2005): "Stakeholder influences on sustainability influences in the Canadian forest products industry." Strategic Management Journal, 26 (2), 159–180.

 

Stefano Brusoni is Professor of Technology and Innovation Management at ETH Zurich, Switzerland. His research interests include modularity and the strategic implications of product design strategies; knowledge production processes, integration and distribution at individual and organizational level; qualitative and neuropsychological research methods.
Kerstin Neumann is Research Fellow at the Center of Research on Innovation, Organization and Strategy (CRIOS) of Bocconi University, Milan, Italy. Her research focuses on external corporate development activities, particularly the sustainable management of alliances & M&A and how to integrate the stakeholder theory of the firm in the study of corporate growth.
Maurizio Zollo is the Chaired Professor in Strategy and Corporate Responsibility at Bocconi University, Milan, Italy. His research focuses on mergers & acquisitions, corporate strategy, strategic alliances, organizational learning, and social responsibility.